We collaborated with Santa Fe College and AARP's Women's Economic Stability Initiative to create a video campaign promoting their program, Back to Work 50+. The campaign was meant not only to reach women over 50 who wanted to update their skills to reenter the workforce, but also to local businesses and organizations who could benefit from employing these highly-trained candidates.
This project widened our perspective in a big way. We met a group of amazing women who had touching stories and a drive to succeed.
These women let us into their classes, their workplaces, their homes. We dug really deep to get the right story. We even got invited to a birthday party.